{"id":13867,"date":"2021-11-04T08:26:00","date_gmt":"2021-11-04T07:26:00","guid":{"rendered":"https:\/\/www.ship2b.org\/?p=13867"},"modified":"2025-02-08T01:14:44","modified_gmt":"2025-02-08T00:14:44","slug":"transformacion-hacia-el-impacto-real","status":"publish","type":"post","link":"https:\/\/www.ship2b.org\/en\/actualidad\/transformacion-hacia-el-impacto-real\/","title":{"rendered":"S2B Impact Forum: La transformaci\u00f3n del modelo econ\u00f3mico hacia el impacto real"},"content":{"rendered":"\n<p>\u201c<strong>Es hora de pasar de las ideas sobre econom\u00eda de impacto a los hechos<\/strong>\u201d, dec\u00eda nuestra presidenta, <strong>Ainhoa Grandes, en la <a href=\"https:\/\/www.ship2b.org\/actualidad\/impactadventurer-entrevista-ainhoa-grandes\/\" target=\"_blank\" rel=\"noreferrer noopener\">entrevista #ImpactAdventurer<\/a> <\/strong>que publicamos el pasado martes. \u00bfQu\u00e9 significa pasar a la pr\u00e1ctica? \u00bfC\u00f3mo se est\u00e1 estructurando esta transformaci\u00f3n en el s\u00ed de las organizaciones? \u00bfC\u00f3mo est\u00e1n cambiando los modelos econ\u00f3micos y sociales para construir esta econom\u00eda de impacto real? Sobre todo esto hablaremos en el pr\u00f3ximo <strong><a href=\"https:\/\/www.impact-forum.org\/\" target=\"_blank\" rel=\"noreferrer noopener\">S2B Impact Forum<\/a><\/strong>, que tendr\u00e1 lugar entre el <strong>24 y 26 de noviembre<\/strong>.<\/p>\n\n\n<section data-block_61792417aa1f0 id=\"block_61792417aa1f0\" class=\"section-banner relative block b-banner alignfull pb-5 pt-12 md:pb-6 md:pt-16 bg-transparent bg-top bg-cover md:bg-bottom lg:bg-contain bg-no-repeat \"  style=\"background-image: url('https:\/\/www.ship2b.org\/wp-content\/uploads\/2021\/05\/slider-cabecera_banner_IF.jpg');\" >\n    <div class=\"container relative z-20 block\">\n        <div class=\"banner-inner md:p-8 relative z-20 block\">\n      <h1 data-block_61792417aa1f0 class=\"content-title  mx-auto max-w-3xl   pb-2 pt-0 md:pb-3 md:pt-0 m-0 font-bold text-xl text-center md:text-2xl text-bondi_blue\">S2B Impact Forum<\/h2>\n      <style>\n      data-block_61792417aa1f0 .content-title b {\n        font-weight: 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En los \u00faltimos a\u00f1os, la sociedad, en general, y el mundo econ\u00f3mico y financiero, en particular, han tomado consciencia de los l\u00edmites del sistema capitalista y de la necesidad de renovar sus bases: el cambio clim\u00e1tico, la desigualdad social, la accesibilidad universal a derechos b\u00e1sicos como la salud, la educaci\u00f3n o la movilidad, entre otros, ponen de manifiesto la necesidad de equilibrar la b\u00fasqueda del beneficio econ\u00f3mico con la soluci\u00f3n a estos retos. Y en este contexto, aparece un concepto que debe estructurar este nuevo sistema: la Econom\u00eda de Impacto.&nbsp;<\/p>\n\n\n\n<br>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u00bfQu\u00e9 es Econom\u00eda de Impacto?<\/strong><\/h3>\n\n\n\n<p>Seg\u00fan <a href=\"https:\/\/www.mckinsey.com\/industries\/private-equity-and-principal-investors\/our-insights\/catalyzing-the-growth-of-the-impact-economy\" target=\"_blank\" rel=\"noreferrer noopener\">McKinsey &amp; Company<\/a>, es aquella en la que las instituciones e individuos dan el mismo nivel de importancia tanto al impacto social como al financiero a la hora de distribuir recursos. Por tanto, en una <strong>Econom\u00eda de Impacto<\/strong>:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Las <strong>empresas y emprendedores<\/strong> buscan optimizar el trinomio rentabilidad, riesgo e impacto y se dotan de una misi\u00f3n para contribuir a resolver retos sociales o medioambientales relevantes, y hacerlo desde su mismo modelo de negocio y estrategia<\/li><li>Los <strong>inversores<\/strong> buscan un retorno social y medioambiental intencionado y medible a la par que una rentabilidad financiera, y como tal gestionan sus inversiones, presionando para conseguir ese impacto<\/li><li>El <strong>Tercer Sector<\/strong> se moderniza, desarrolla estrategias m\u00e1s sofisticadas para financiarse, recurriendo a modelos de negocio sostenibles o cuidando el valor que ofrece a aquellos que donan su dinero o su tiempo<\/li><li>Los <strong>consumidores y el talento<\/strong> toman decisiones teniendo en cuenta el impacto de estas y, por lo tanto, demandan informaci\u00f3n transparente y comparable sobre las actividades de las empresas, y valoran aquellas que defienden una causa o misi\u00f3n<\/li><li>Y las <strong>administraciones p\u00fablicas<\/strong> incentivan esa transformaci\u00f3n en los distintos actores de la econom\u00eda, y generan un marco legal, tributario y pol\u00edtico favorable.<\/li><\/ul>\n\n\n\n<br>\n\n\n\n<p>La teor\u00eda est\u00e1 clara: entre todos debemos cambiar el modelo para poner al mismo nivel la rentabilidad econ\u00f3mica y el impacto social y medioambiental generado por nuestra actividad y conseguir as\u00ed un mundo mejor en el que vivir. \u00bfC\u00f3mo se traduce esto a la pr\u00e1ctica?&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Inversi\u00f3n<\/strong><\/h4>\n\n\n\n<p>Una parte de la respuesta, quiz\u00e1s la parte m\u00e1s directa y tangible, es en un aumento de la inversi\u00f3n. El <strong>sector de la <a href=\"https:\/\/www.ship2b.org\/actualidad\/que-es-la-inversion-de-impacto\/\" target=\"_blank\" rel=\"noreferrer noopener\">inversi\u00f3n de impacto<\/a> ha crecido de manera exponencial en todo el mundo en los \u00faltimos a\u00f1os, hasta alcanzar los 715.000 millones de d\u00f3lares en 2019<\/strong>, seg\u00fan datos del GIIN -\u00faltimo a\u00f1o de los que presenta datos hasta ahora-. Bajando esos n\u00fameros a Espa\u00f1a, el \u00faltimo informe de <a href=\"https:\/\/spainnab.org\/images\/pdf\/Informe_SpainNab_v3.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">SpainNAB<\/a> reflejaba que la inversi\u00f3n de los fondos de impacto se hab\u00eda incrementado un 34% en 2020, llegando a los 536 millones. No obstante, en este informe, ya inclu\u00eda otro tipo de actores dentro de este sector -como la banca \u00e9tica, las fundaciones, las aseguradoras y los fondos de pensiones-, lo que reflejaba un total de 2.378 millones de activos bajo gesti\u00f3n en 2020.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Estrategias y modelos de negocio<\/strong><\/h4>\n\n\n\n<p>Adem\u00e1s de la inversi\u00f3n, otra parte, la aproximaci\u00f3n m\u00e1s experiencial, es la que abordaremos en el pr\u00f3ximo S2B Impact Forum. \u201cEn esta octava edici\u00f3n, queremos entender qu\u00e9 dificultades entra\u00f1a este cambio de l\u00f3gica. La <strong>apuesta por el impacto es mucho m\u00e1s que cumplir con los ODS o publicar indicadores ESG. Implica afrontar transformaciones profundas, que no necesariamente son f\u00e1ciles<\/strong>. Implica cuestionar modelos de negocio, estrategias y culturas organizativas, repensar c\u00f3mo definimos el \u00e9xito y c\u00f3mo lo medimos, valorar en base a qu\u00e9 tomamos decisiones\u201d, explica <strong>Clara Navarro, nuestra cofundadora y directora general<\/strong>.&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Medici\u00f3n y gesti\u00f3n de impacto<\/strong><\/h4>\n\n\n\n<p>Precisamente esa \u00faltima parte, la <a href=\"https:\/\/www.ship2b.org\/actualidad\/medicion-y-gestion-de-impacto\/\" target=\"_blank\" rel=\"noreferrer noopener\">medici\u00f3n y la gesti\u00f3n del impacto<\/a>, volver\u00e1 a tomar protagonismo, como ya lo hizo en la \u00faltima edici\u00f3n, cuando se puso de manifiesto la <strong>necesidad de una \u201ccontabilidad de impacto\u201d que equipare estos par\u00e1metros a los econ\u00f3micos<\/strong>, que lo sit\u00fae todo al mismo nivel. \u201cEn este salto a la acci\u00f3n, es importante <strong>consensuar un lenguaje com\u00fan para esa medici\u00f3n y gesti\u00f3n de impacto, que todos hablemos el mismo idioma y podamos generar est\u00e1ndares, de la misma manera que se generaron los econ\u00f3micos<\/strong>, para poder comparar y ver evoluciones en estas \u00e1reas\u201d, remarca Navarro, quien recuerda que, en este sentido, se acaba de publicar el <a href=\"https:\/\/www.comillas.edu\/documentos\/catedras\/impactosocial\/propuestas-para-la-medicion-y-gestion-del-impacto-social.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">informe de la C\u00e1tedra Impacto Social<\/a> de la Universidad Pontifica de Comillas. En las conclusiones de este informe se insiste en el tema: \u201cLa rapidez con la que ha evolucionado y crecido este ecosistema [de impacto] es prometedora, aun as\u00ed, solo se han puesto sus cimientos y queda mucho por construir. Se necesita que de manera continua m\u00e1s organizaciones entren a formar parte de esta industria porque la salud del planeta y su poblaci\u00f3n dependen de ello. Esto ocurrir\u00e1 cuando las normas (pr\u00e1cticas, pol\u00edticas, principios y est\u00e1ndares) sean ampliamente aceptadas, consistentes y estables, tal y como ocurre con las que rigen el sistema financiero. [\u2026] <strong>El verdadero estallido se conseguir\u00e1 cuando instituciones e individuos den la misma prioridad al impacto social y al impacto financiero al tomar decisiones sobre c\u00f3mo asignar los recursos<\/strong>\u201d.<\/p>\n\n\n\n<br>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>VIII S2B Impact Forum<\/strong><\/h3>\n\n\n\n<p>En este contexto, las decisiones, las inversiones y los proyectos impulsados por el impacto impregnan todas las partes de la econom\u00eda, la regulaci\u00f3n y la sociedad. \u00bfSon las mutaciones de los modelos econ\u00f3micos y sociales las que conducen a una mayor inversi\u00f3n y conciencia de impacto o son las sociedades, empresas e instituciones p\u00fablicas m\u00e1s conscientes del impacto las que conducen a transformaciones estructurales? \u201cNo hay una respuesta directa y depende de los sectores, los actores y la zona geogr\u00e1fica, y esto es algo que veremos durante el pr\u00f3ximo S2B Impacto Forum. Pero al final, el impacto real va de la mano de una profunda transformaci\u00f3n de nuestros modelos de negocio y de sociedad. El impacto alimenta las mutaciones estructurales tanto como estas mutaciones son necesarias para impulsar el impacto real\u201d, remarca Navarro.<\/p>\n\n\n\n<p>Y durante el <strong>VIII S2B Impact Forum debatiremos y veremos ejemplos de esa transformaci\u00f3n real en <a href=\"https:\/\/www.ship2b.org\/actualidad\/ponentes-s2b-impact-forum\/\" target=\"_blank\" rel=\"noreferrer noopener\">tres jornadas<\/a><\/strong> divididas por:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Mi\u00e9rcoles, 24 de noviembre: <strong>Empresas y Startups<\/strong><\/li><li>Jueves, 25 de noviembre: <strong>Facilitadores de la transformaci\u00f3n<\/strong><\/li><li>Viernes, 26 de noviembre: <strong>Inversores y CEOS de grandes compa\u00f1\u00edas<\/strong><\/li><\/ul>\n\n\n\n<br>\n\n\n\n<p>Pod\u00e9is encontrar todos los detalles de la <strong>agenda<\/strong> aqu\u00ed:&nbsp;<\/p>\n\n\n\n<br>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.impact-forum.org\/agenda\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"200\" src=\"https:\/\/www.ship2b.org\/wp-content\/uploads\/2021\/10\/Banner_Blog_S2BIF_AGENDA.jpg\" alt=\"\" class=\"wp-image-13871\" \/><\/a><\/figure>\n\n\n\n<br>\n","protected":false},"excerpt":{"rendered":"<p>\u201cEs hora de pasar de las ideas sobre econom\u00eda de impacto a los hechos\u201d, dec\u00eda nuestra presidenta, Ainhoa Grandes, en la entrevista #ImpactAdventurer que publicamos el pasado martes. \u00bfQu\u00e9 significa pasar a la pr\u00e1ctica? \u00bfC\u00f3mo se est\u00e1 estructurando esta transformaci\u00f3n en el s\u00ed de las organizaciones? \u00bfC\u00f3mo est\u00e1n cambiando los modelos econ\u00f3micos y sociales para &hellip; <a href=\"https:\/\/www.ship2b.org\/en\/actualidad\/transformacion-hacia-el-impacto-real\/\">Read more<\/a><\/p>\n","protected":false},"author":3,"featured_media":14175,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[21],"tags":[194,306],"class_list":["post-13867","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ship2b","tag-s2b-impact-forum","tag-impact-analysis"],"acf":[],"yoast_head":"<title>Transformacio\u0301n hacia el Impacto Real, en el S2B Impact Forum | Ship2B Foundation<\/title>\n<meta name=\"description\" content=\"La transformaci\u00f3n del modelo econ\u00f3mico hacia el impacto real, a debate en el S2B Impact Forum, que se celebrar\u00e1 entre el 24 y 26 de noviembre.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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