{"id":1567,"date":"2017-02-16T00:00:00","date_gmt":"2017-02-15T23:00:00","guid":{"rendered":"https:\/\/www.ship2b.org\/natura-local-te-ofrece-una-experiencia-turistica-responsable-de-360o"},"modified":"2025-02-08T01:08:36","modified_gmt":"2025-02-08T00:08:36","slug":"natura-local-te-ofrece-una-experiencia-turistica-responsable-de-360o","status":"publish","type":"post","link":"https:\/\/www.ship2b.org\/en\/actualidad\/natura-local-te-ofrece-una-experiencia-turistica-responsable-de-360o\/","title":{"rendered":"Natura Local te ofrece una experiencia tur\u00edstica responsable de 360\u00ba"},"content":{"rendered":"<p><strong><a href=\"http:\/\/www.naturalocal.net\/\" target=\"_blank\" rel=\"noopener noreferrer\">Natura Local<\/a> es una plataforma web y app creada para promocionar y preservar el Patrimonio Natural y Cultural de los municipios de Catalu\u00f1a.\u00a0<\/strong>El proyecto participante en Turimso, la plataforma de inversi\u00f3n y aceleraci\u00f3n para startups del sector tur\u00edstico,\u00a0se centra en la <strong>descongesti\u00f3n de los destinos tur\u00edsticos maduros<\/strong> y la <strong>conservaci\u00f3n y promoci\u00f3n del patrimonio local<\/strong>.<\/p>\n<p>Para ello, como nos explica su\u00a0director ejecutivo Toribio Yun, ?<em>hemos creado y documentado una serie de itinerarios autoguiados f\u00e1ciles de seguir con el m\u00f3vil y <strong>sin la necesidad de cobertura telef\u00f3nica<\/strong><\/em><strong>?.<\/strong> La app est\u00e1 dotada de alarmas de direcci\u00f3n, alejamiento y proximidad a los diferentes puntos de inter\u00e9s para hacer de la experiencia algo sencillo y agradable. ?<strong><em>Se trata de una experiencia tur\u00edstica 360\u00ba<\/em><\/strong><em> que incluye propuestas de turismo activo en la naturaleza, visitas culturales geolocalizadas y documentadas, as\u00ed como la gu\u00eda actualizada de los establecimientos tur\u00edsticos y productores locales<\/em>?, a\u00f1ade Yun.<\/p>\n<p>El impacto social del proyecto radica en la atracci\u00f3n de visitantes a los diferentes municipios, muchos de ellos en un entorno rural, ayudando a <strong>reactivar las econom\u00edas locales<\/strong>. Tambi\u00e9n inciden en la necesidad de despertar la <strong>curiosidad por el conocimiento y conservaci\u00f3n del patrimonio natural y cultural del territorio.<\/strong><\/p>\n<p>La plataforma, nacida\u00a0en 2013, ofrece <strong>m\u00e1s de 110 municipios, 3 consorcios\u00a0 y un parque natural<\/strong>, con una propuesta de m\u00e1s de <strong>400 itinerarios autoguiados y interpretados.<\/strong> A d\u00eda de hoy han conseguido <strong>m\u00e1s de 30.000 descargas de la aplicaci\u00f3n y una media de 50.000 visitas mensuales a la web. <\/strong>Los retos para el futuro m\u00e1s inmediato son; <strong>extender la propuesta al resto de municipios de Catalu\u00f1a<\/strong>, mejorar la plataforma a nivel tecnol\u00f3gico haci\u00e9ndola <strong>m\u00e1s usable, m\u00e1s social<\/strong> y incorporando <strong>elementos de gamificaci\u00f3n que nos permitan fidelizar a la comunidad de usuarios<\/strong> y vincularla con los establecimientos tur\u00edsticos locales.<\/p>\n<h4>Programa<\/h4>\n<p>La Fundaci\u00f3n Ship2B con la colaboraci\u00f3n de Barcelona Activa, Diputaci\u00f3n de Barcelona, Catalonia Hotels &amp; Resorts, Agencia Catalana de Turismo, Gremi d?Hotels de Barcelona y el Observatorio de Turismo Responsable de Sant Ignasi impulsan\u00a0<strong>el programa<\/strong>, programa de aceleraci\u00f3n e inversi\u00f3n para startups del sector tur\u00edstico con un claro impacto social o medioambiental.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Natura Local es una plataforma web y app creada para promocionar y preservar el Patrimonio Natural y Cultural de los municipios de Catalu\u00f1a.\u00a0El proyecto participante en Turimso, la plataforma de inversi\u00f3n y aceleraci\u00f3n para startups del sector tur\u00edstico,\u00a0se centra en la descongesti\u00f3n de los destinos tur\u00edsticos maduros y la conservaci\u00f3n y promoci\u00f3n del patrimonio local. &hellip; <a href=\"https:\/\/www.ship2b.org\/en\/actualidad\/natura-local-te-ofrece-una-experiencia-turistica-responsable-de-360o\/\">Read more<\/a><\/p>\n","protected":false},"author":7,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[21],"tags":[],"class_list":["post-1567","post","type-post","status-publish","format-standard","hentry","category-ship2b"],"acf":[],"yoast_head":"<title>Natura Local te ofrece una experiencia tur\u00edstica responsable de 360\u00ba - Ship2B Foundation<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ship2b.org\/actualidad\/natura-local-te-ofrece-una-experiencia-turistica-responsable-de-360o\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Natura Local te ofrece una experiencia tur\u00edstica responsable de 360\u00ba - Ship2B Foundation\" \/>\n<meta property=\"og:description\" content=\"Natura Local es una plataforma web y app creada para promocionar y preservar el Patrimonio Natural y Cultural de los municipios de Catalu\u00f1a.\u00a0El proyecto participante en Turimso, la plataforma de inversi\u00f3n y aceleraci\u00f3n para startups del sector tur\u00edstico,\u00a0se centra en la descongesti\u00f3n de los destinos tur\u00edsticos maduros y la conservaci\u00f3n y promoci\u00f3n del patrimonio local. &hellip; 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